Archive | October 2012
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image credit: Shutterstock Think of a brand you love — one you’d trust with your personal information, recommend to your friends, and loyally choose over a similar brand. As an entrepreneur in a skeptical market, creating that sense of trust takes an ongoing commitment to integrity. “The biggest challenge is the so-called fragility of trust,” […]
Several Months ago, prominent journalist Fareed Zakaria told Harvard University’s graduating class, “You don’t need an ethics course to know what you shouldn’t do.” It was good advice, as members of Duke University’s class of 2012 could attest. At Duke’s commencement 11 days before, Zakaria had uttered precisely the same words. Zakaria’s Harvard and Duke […]