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5 Tests to Help Pick a Great Company Name

On April 24th we told you all about, Finding a Great Startup Domain Name. Now, because sometimes art imitates life, and sometimes life imitates art, we’re telling you all about picking a great name for your company.

In some cases you have a general idea of what you want to name your company, but you’re comfortable with tweaking the name to something similar. If that’s your situation, you may want to use the resources listed in Finding a Great Startup Domain Name to explore available domain names and allow that to guide your decision on a company name.

If you’ve decided on a certain name for your company, here’s a couple of tests taken from Inc.com’s article on great company names to help make sure the name is as good as it could possibly be.

1) Does it stick? A good name will get stuck in your head and you’ll be able to easily remember it days later.

2) Is it sweet? Names that are short and sweet are easier to remember, easier to repeat in a conversation, and often easier to spell in a domain name.

3) Does it speak to you? Good names communicate something about the company, its mission, or its products to potential customers.

4) Is there a story? Great names often have great stories behind them. The name Captain Morgan’s Rum tells the story of a Caribbean Pirate. The name Facebook tells the story of a boy who was too socially awkward to meet girls so he found a way to bring girls to him – virtually.

5) When all else fails, invent a new word. Some of the most recognizable names are made up words. Altria, Microsoft, Kodak and Nabisco are all company names that use words that weren’t previously in the dictionary. Creating a name doesn’t have to be a last resort either. If you create a name that speaks to your brand and your company’s culture, it may be better than using an existing word.

To read the full text of Inc.com’s article on the characteristics of great company names, click here.

For an additional article from entrepreneur.com, click here.


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